Buying property is one of the biggest purchases you'll ever make, and it can be overwhelming to navigate markets, auctions and negotiations on your own. While selling agents are legally obliged to work for the vendor, a buyer's advocate – sometimes called a buyer's agent – works solely for you, the buyer, to make sure you get the right property at the right price.
A professional buyer's advocate does more than attend inspections. They: search for properties (including off‑market opportunities), evaluate their true market value, conduct due diligence, and negotiate or bid on your behalf. Because they're paid by you rather than the seller, their only job is to help you buy well.
Why use a buyer's advocate?
A good advocate can add value at every stage of the buying process:
- Save money: They know the real value of a property and will stop you from overpaying. Advocates negotiate hard on your behalf and understand how to avoid costly traps in private sales and auctions.
- Save time: Instead of spending weekends at open homes, they do the searching, shortlisting and inspections for you. You'll only see properties that genuinely suit your criteria.
- Reduce stress: From dealing with selling agents to navigating auctions, a professional removes the guesswork and paperwork so you can focus on your life.
- Access off‑market deals: Many of the best homes never hit public listings. Advocates have networks that give you access to off‑market and pre‑market properties.
- Buy better for the long term: They take the time to understand your goals and help you buy a home or investment with strong growth potential, not just any property that comes up.
How do buyer's advocates charge?
Most advocates charge either a fixed fee or a percentage of the purchase price. Some offer a full service (search and negotiation) while others provide an auction‑bidding or negotiation‑only service for buyers who have already found a property. Always discuss fees and scope up front so you know exactly what you're paying for.
How to choose the right advocate
Look for someone who is independent (not tied to a selling agency), holds the appropriate licence for your state, and has a track record in the suburbs or property types you care about. Ask about their experience, how they communicate, and whether they specialise in first‑home buyers, investors, prestige properties or other niches.
If you're ready to get expert help, explore our directory of independent advocates and start your property journey
For more tips and detailed guides, check out these articles:
